What Does BizPage Actually Pull From Your Google Listing?

BizPage builds your website from six things already sitting in your Google Business Profile: your business name, address, opening hours, photos, category, and reviews. Nothing mysterious happens in between — it's a direct pull, laid out as a proper website, with a few extra bits added around it. If you're the type who wants to know exactly what's going on before you hand anything over, here's the full breakdown.

It helps to know where this data even comes from. Your Google Business Profile (the listing that shows up on Google Maps and in the panel next to search results when someone looks up "electrician Geelong" or "hairdresser Leeds") is something you or someone before you set up and has probably been edited a dozen times by different people — a past employee, an agency, even Google itself suggesting "updates" it pulled from somewhere else. It's the single most-viewed piece of information about your business online, and it's also, for a lot of small businesses, quietly wrong in at least one place.

What comes straight from your listing

Business name. Pulled exactly as it appears on your profile. If your listing says "Dave's Plumbing & Gas Fitting Pty Ltd" and you've been trading as "Dave's Plumbing" for years, that's what shows up on your site too — until you correct it.

Address. Taken directly from the listing, including suburb, postcode, and the pin location used for Google Maps. This is the field most likely to have gone stale — tradies who've moved workshops, or businesses that added a second location and never updated the original listing, are the most common cases we see.

Opening hours. Whatever's set in your Google profile is what appears on your site. If you've adjusted your hours for winter, added a public holiday closure, or you're simply still running last year's Christmas hours because nobody got around to changing it back, that will carry straight through.

Photos. BizPage uses the photos already uploaded to your listing — your shopfront, your team, finished jobs, the inside of your café. If your listing only has three photos and one of them is a blurry phone shot from 2019, that's what your site starts with too.

Category. Google's category tag (like "Plumber" or "Hair Salon") is used to shape how your site is structured and described. Businesses sometimes have a category that's technically correct but not quite how they'd describe themselves — a physiotherapist tagged as "Massage therapist," for instance.

Reviews. Your existing Google reviews — star rating and review count — are shown on your site as a trust signal, linking back to your live Google listing so people can read them in full and leave their own.

What gets added, not pulled

A few things on your BizPage site don't come from Google at all, because Google doesn't have them. The page layout, the navigation, the mobile-friendly formatting, a contact form, and click-to-call and click-to-message buttons are all built on top of your listing data, not extracted from it. Where your listing is missing something useful — a services list, for example, if you haven't filled that section out on Google — BizPage will generate a basic version of it from your category and business name as a starting point, clearly something you can edit rather than something presented as fact.

What you should actually check

Because the site is only as accurate as the listing it's built from, it's worth spending five minutes checking these before you consider the site finished:

Address and phone number — the two fields most likely to be outdated, especially if you've changed premises or mobile numbers since the listing was first set up. Opening hours — particularly if they change seasonally or you've never gone back to remove old holiday hours. Business name — check it matches what you actually want customers calling you, not a legacy trading name. Photos — swap out anything outdated or low quality; this is the easiest, highest-impact fix most business owners can make in one sitting. Category — make sure it reflects what you actually do, since it shapes how your site describes your business.

None of these are BizPage errors — they're Google listing errors that get carried through, same as they would be if a customer looked you up right now. The advantage of seeing them laid out on a website, rather than buried in a Maps panel, is that they're a lot easier to spot and fix.

Why pull from Google at all

The honest answer is that it's the fastest way to get a business owner from "no website" to "a real one" without a single form to fill in. Most small business owners have already put real effort into their Google listing — it's the one bit of online marketing most people do get around to. Building from it means you're not starting from scratch, and it means your website and your Google listing stay consistent, which matters because customers often check both.

If you want to see exactly what yours would look like before deciding on anything, you can get a free website preview — it pulls your listing data the same way described above, so you can see precisely what needs fixing before it goes live.